Designing a brand-led AI companion users trust and connect with
Arlow helps aging adults and caregivers manage daily care through shared coordination and an AI companion designed to guide, support, and simplify complex moments.

When we started, Arlow had a strong technical foundation but lacked a clear identity. The experience relied on generic UI patterns and a clinical tone, making it difficult to build trust or stand out in an increasingly competitive consumer healthcare market. Our goal wasn’t just to improve usability — it was to create a product people felt comfortable returning to.
Company
AI-Powered Consumer Healthcare Mobile App
Role
Senior Product Designer at Innovatemap
TEAM
Collaborated with Product Manager, Engagement Lead & Arlow Founding Team
Timeline
2 Months
RESULTS
We transformed Arlow into a differentiated, brand-led experience ready to launch and scale.
Stronger product differentiation
by introducing a distinct visual identity and character system in a crowded market
Improved user trust and engagement
through more approachable UI, guided flows, and emotionally supportive moments
Scalable foundation for growth
with a flexible character system and clear usage guidelines for future expansion
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