Redesigning Flaunt to rebuild trust and product-market fit
Flaunt helps Shopify merchants build brand-driven loyalty experiences through digital collectibles and rewards.

When I joined, the company was struggling to connect its complex Web3 technology with real demand. I led product strategy alongside the CEO to rebuild product-market fit and refocus our platform around merchant needs by simplifying the user experience and pivoting from NFT loyalty to a more intuitive loyalty campaign builder that encouraged community engagement.
Company
Loyalty Management Startup
Role
Founding Product Designer
TEAM
Collaborated with 3 Co-Founders and 1 Principal Engineer
Timeline
1 year
RESULTS
Flaunt regained product-market fit by transforming its NFT loyalty platform into a trusted, revenue-driving product
Increased customer loyalty profit by 300%
by delivering a self-service platform.
Boosted incremental sales by 17%
through improved user flows and clearer admin tools.
Contributed to $1.8M in funding raised
by restoring investor belief in the product’s potential.
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product screens for Flaunt
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© Copyright Kristin Martin 2025
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